32 Jobs | 0 Resumes | 1 Company

CRM MANAGER

London

Jobs Digital Marketing

CRM MANAGER – Digital Marketing Innovator – Brighton or Norwich or Remote working….

 

Our client, a leader within the digital marketing world are looking for a new CRM Manager to come on board and join their exciting and dynamic team.

 

The ideal CRM manager will be responsible for managing multi-channel campaigns, lifecycle management, large-scale projects & robust reporting structures.  Your experience in real-money digital gaming, sports betting and/or Esports coupled with casino marketing will help assist you in this.

 

Further responsibilities for this CRM Manager position will include:

– Establishing the CRM functions for their in-house network of lead generation websites. – Prioritising short, medium, & long-term projects that align with the broader vision, expansion goals, & revenue targets, for the company’s primary markets and beyond – UK, Australia, New Zealand, USA, Canada.
– Assist in the development, implementation, & routine monitoring of multi-channel campaigns across the website, email, Facebook, push messaging, and other channels to achieve established goals & objectives.
– Develop and implement email/SMS marketing strategies and initiatives in conjunction with the marketing manager and other key stakeholders.
– Work directly with the marketing team to generate & distribute monthly/quarterly reports as required. Establish efficient processes and procedures to build a CRM team that will service the entire network and all territories.
– Ensure a comprehensive understanding of the competitive environment to best serve the objectives of the team and adjust plans accordingly.
– Ability to effectively prioritize multiple competing projects supporting a variety of business units.
– Monitor emerging trends in email marketing best practices and technical standards. Use of strategic A/B testing.
– Compatibility testing of emails to ensure they are compatible with all major browsers, email platforms and devices.
– Ensure appropriate creative call-to-actions are deployed for each target audience.
– Develop and revise automated mailings in conjunction with the rest of the marketing department.
– Able to travel to our US and Australian office when required.

 

This role requires the following essential skills and experience and could be the next challenge you’ve been looking for:

– 3+ years’ experience as a CRM Manager or in a similar position, preferably within online sports or casino marketing.
– Experience with Email & CRM Software such as DotMailer, GA, Lead Generation Systems.
– Demonstrated expertise in Customer Segmentation and Bonus Campaigns.
– Have a very good understanding of sporting events around the world and also gaming software providers games.
– Familiarity with the creative process (concepting, feedback, & final output) strongly preferred.
– Exceptional organizational and project management skills.
– Proficiency in Microsoft Office.
– Experience with HTML programming.
– Familiarity with the Google Apps for Business.

 

The organisation is known for being young, creative and dynamic. Their passion for innovation is a strength that is valued by their employees and is also the reasons why applicants are so attracted to the company. This is a really great time to join the team and further develop your career!!

 

Apply today and send your CV to: [email protected]

ID #6993 Location London Industry Digital Marketing Type Full Time Role CRM MANAGER Career Level Senior

Apply for this job

Use this contact form to apply for this job.

Human test. Please input the result of 5+3=?

Thank you! We will get back to you as soon as possible.

Something went wrong, try refreshing and submitting the form again.

Touchdown Recruit © 2018