VP Marketing

2020-05-12 21:18:502023-02-06Touchdown Recruit
Job TypeFull Time
AreaNew Jersey, USANew JerseyUSA
Start Date
Job RefTDR200512
Job Views533



Our client is a leading provider within the Sportsbetting industry. They operate within a fast paced and lucrative space, providing you fresh new challenges to excel in. 
The client is looking for an ambitious and talented VP Marketing who wants to be part of building the next big online gaming operator and have an influence on setting up this aspect of the business.
As the VP Marketing, you will play a leading role in defining, shaping and implementing the marketing plan & rollout. You will be involved in every aspect of its sportsbook marketing, including, CRM, VIP, partnerships, cross-sell, promotions, and organic & paid user acquisition.
This challenging yet exciting VP Marketing opportunity will see the successful candidate take on the following responsibilities:
·       Develop marketing goals to ensure growth, market share and profitability of products and services and           achieve satisfactory profit/loss ratio and share of market performance in relation to pre-set standards             and to general and specific trends within the industry and the economy.
·       Develop and manage the annual marketing budget and operational plan.
·       Establish the launch marketing strategy for the rollout across new States.
·       Identify, negotiate and execute high value brand and marketing partnerships to drive awareness and              user adoption.
·       Define, implement and oversee the marketing strategy & initiatives across current and new territories.
·       Manage and shape the growth of the sportsbook marketing team.
·       Conceive & implement a robust cross-sell strategy and conversion points from the media app to                      sportsbook app.
·       Drive the planning and execution of CRM initiatives.
·       Lead all promotional campaigns and bonus offers.
·       Oversee loyalty and VIP programs.
·       Manage all paid media and advertising across all channels.
·       Own all ASO & SEO efforts.
·       Work closely across divisions with product, analytics, content and sports media marketing to align                   efforts & champion initiatives.
·       Other duties as required.
If this is the opportunity within the fast-paced world of online gaming is of interest to you then you will need the following skills and experience:
·       Bachelor s Degree or equivalent and five years of marketing experience (additional years of experience          may be considered equivalent to education).
·       Strong experience in mobile, consumer tech marketing, ideally with a strong understanding of sports or          sports betting.
·       Ability to develop innovative solutions blending media consumption and transactional, sports betting              behaviours.
·       Digital business development and partnership experience, with the ability to identify, source and                       implement initiatives.
·       Proficient use of analytics to understand and optimize customer behaviour.
·       Rigorous work ethic, with deep strategic thinking capabilities and hyper-attention to detail.
·       Extensive understanding of mobile marketing channels and keen sensibility of mobile consumer trends.
·       Strong leadership abilities, able to manage and grow a team.
·       Microsoft office (Excel, Powerpoint & Word), web and mobile-based analytics and attribution platforms            (Appsflyer, Branch Metrics, Google Analytics, Periscope, Amplitude), social platforms (including                       Facebook, Twitter, Hootsuite, etc).
·       Track record of quick thinking and ability to execute in a rapidly changing environment.
·       Bachelor's degree, MBA preferred.
So, if you would like to take on this VP Marketing position and join a business that continues to grow and innovate, please send your CV to: info@touchdownrecruit.com
We look forward to discussing this awesome opportunity in more detail…..
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